Starting a business from scratch can be a real challenge. Once you meet that challenge and have a profitable, stable business, you will start thinking about growing the business in significant ways. At that point, you will have another challenge. You’ll need a cash infusion and that is where venture capital often comes in.
Venture capital is pretty much what it sounds like. I like to use the old cliché “nothing ventured, nothing gained” to explain it. The venture capitalists are looking for an investment that will be more or less a home run. They aren’t looking to make 8 percent on their investment. They are looking to invest in the next Google, Twitter, eBay, Amazon, Apple or what have you.
These companies obviously don’t come along every day. Given this, venture capitalist expect a certain number of their investments to fail. It’s the few that really go big that more than make up for this failure. To really cash in, however, they need to have an ownership position. This is usually done in a very interesting way.
A venture capital fund does not just give you a loan. No, they take an ownership position. As the rounds of funding occur, the fund with give you money in exchange for convertible preferred shares in the company. This gives the fund a preferred position in the company should it be liquidated. If things go well, the stock will then convert to common shares at either the behest of the fund manager or if certain events happen.
Why is this form of ownership taken? Simple. It gives the venture capitalist the most protection possible. If the company goes belly up, the fund will be first in line to get any liquidation distributions. If the company goes public or is sold, the company can shift its shares to take full advantage of that.
Entering into a venture capital agreement is a tricky affair. Make sure you understand what you are doing and educate yourself fully before doing so.